Voyah Taishan: The New Flagship SUV Competing with the Best
The Chinese premium brand Voyah, part of the Dongfeng Motor Corporation, has revealed the first official images of its largest and most luxurious model to date — the Voyah Taishan. Scheduled for launch in the fourth quarter of this year, the Taishan will serve as the flagship SUV in the brand’s portfolio. With a length of 5.3 meters, an imposing design, and cutting-edge electrification, this SUV is positioned to rival some of the most prestigious international competitors.
Interestingly, Voyah showcased the camouflaged Taishan parked next to the Rolls-Royce Cullinan in official teaser photos. This was no accident — the comparison highlights not only the massive dimensions of the Taishan but also its ambitious luxury positioning.
Dimensions and Design Language
At 5.3 meters long and with a wheelbase of around 3.1 meters, the Voyah Taishan clearly enters the segment of ultra-large SUVs. These proportions ensure generous interior space for passengers, including a likely three-row seating configuration.
The design language follows the recently introduced Voyah Passion L sedan:
A massive vertical grille dominates the front fascia.
Split two-tier headlights feature slim LED daytime running lights on top and larger primary units below.
Strong character lines emphasize width and presence.
An elongated silhouette communicates luxury and road presence, in line with models from Bentley, BMW, and Rolls-Royce.
While Voyah is still a relatively young brand, it is quickly building its design identity, and the Taishan is set to be its visual flagship.
Powertrains: EV and Hybrid Options
Although exact specifications are yet to be confirmed, preliminary reports indicate the Voyah Taishan will be offered in both plug-in hybrid (PHEV) and all-electric (EV) versions.
Electric Version
Dual-motor setup with a combined output of around 670 hp (500 kW).
800-volt electrical architecture, enabling ultra-fast charging.
Driving range of up to 700 km per charge under Chinese testing standards (CLTC).
Likely 0–100 km/h time under 4.5 seconds, making it competitive with luxury performance SUVs.
Hybrid Version
A range-extended hybrid or PHEV option is also expected, targeting buyers who value efficiency but require flexibility for long-distance travel.
Anticipated electric-only range of over 150 km, which would cover most daily commutes emission-free.
This dual strategy is smart — it allows Voyah to attract both forward-thinking EV customers and traditional luxury SUV buyers.
Advanced Technology by Huawei
One of the most exciting aspects of the Voyah Taishan is its technology partnership with Huawei. The SUV is expected to debut the latest generation of Huawei’s driver assistance suite, providing Level 3 autonomous driving capability.
At Level 3, the car can handle most driving scenarios on highways without constant driver supervision, allowing the driver to temporarily divert attention. This places the Taishan in direct competition with advanced systems from Mercedes-Benz, BMW, and Audi.
Other expected features include:
Intelligent adaptive cruise with lane-centering.
Autonomous overtaking and merging.
AI-powered parking assistance.
Smart cockpit interface with Huawei HarmonyOS integration.
Interior and Luxury Features
Although interior images have not yet been published, expectations are high. Voyah has already demonstrated strong attention to luxury with its existing models, the Free SUV and Dreamer MPV.
The Taishan interior is likely to include:
Premium leather and sustainable materials throughout.
A triple-screen dashboard layout, similar to other Voyah models.
Advanced ambient lighting with customizable themes.
Optional executive second-row seating with individual captain’s chairs.
State-of-the-art sound insulation and possibly a high-end audio system co-developed with a renowned brand such as Dynaudio or Harman.
The focus will be on creating a luxury lounge-like environment, matching its large dimensions and premium ambitions.
Positioning in the Global Market
Voyah has already made inroads into Europe and the Middle East, particularly Norway and the UAE. The Taishan, with its size and luxury features, is perfectly suited for markets like Dubai and Abu Dhabi, where premium SUVs dominate demand.
Its main international competitors include:
Rolls-Royce Cullinan (length 5.34 m)
Bentley Bentayga Extended Wheelbase (5.3 m)
Mercedes-Maybach GLS 600 (5.2 m)
BMW XM (5.1 m)
By directly showcasing the Taishan next to a Rolls-Royce, Voyah signals confidence in challenging these established names.
Why the Voyah Taishan is Relevant for UAE Customers
Luxury SUVs are among the most in-demand vehicles in the UAE car rental and ownership market. The combination of size, comfort, performance, and advanced EV technology makes the Taishan a highly appealing choice for:
Business executives needing a prestigious chauffeur vehicle.
Families requiring maximum comfort and space.
Car enthusiasts interested in trying the latest luxury EV technologies.
With charging infrastructure rapidly expanding across the UAE, the Taishan’s 800-volt fast-charging capability is especially relevant. Long-range EVs with quick recharge cycles will fit seamlessly into the region’s lifestyle.
The Voyah Taishan is shaping up to be one of the most ambitious luxury SUVs of 2025. With its imposing size, premium design, Huawei-developed autonomous systems, and dual EV/PHEV powertrains, it could become a serious alternative to established European luxury SUVs.
For the UAE market, it offers a fresh and modern luxury SUV option that combines Chinese innovation with global luxury standards. As official sales begin later this year, the Voyah Taishan will be closely watched by both customers and competitors.
