Toyota Updates the Century Sedan for the First Time Since 2018
Toyota has introduced a refreshed version of its flagship luxury sedan, the Century, bringing the first major update since the model’s 2018 generation launch. The Century has always represented the pinnacle of Japanese craftsmanship, ceremonial comfort and silent V8-hybrid power. With the new update Toyota preserved its iconic conservative design and mechanical refinement while shifting attention to safety technology, digital comfort and brand positioning. Although the exterior and powertrain remain virtually untouched, the model has become safer, more intelligent and significantly more expensive on the Japanese market.
Upgraded Toyota Safety Sense for smoother and smarter driving
The main emphasis of this update lies in the adoption of the latest Toyota Safety Sense package, which has been adapted specifically for the Century’s limousine character. The system now identifies pedestrians and cyclists more accurately, including in complex traffic situations such as busy intersections or low-visibility scenarios. Proactive Driving Assist adds a more intuitive layer of protection by allowing the sedan to subtly adjust speed when approaching a slower vehicle ahead or apply gentle steering support if an unexpected obstacle appears in the lane. These functions work unobtrusively to maintain the refined, almost ceremonial driving feel that the Century is known for.
A more modern cabin with an upgraded infotainment interface
The interior, which has always focused on comfort rather than futuristic design, now features an 8-inch central display as part of the standard specification. This improvement aligns the model with modern expectations without compromising its traditional minimalism. The screen serves as the main interface for navigation, media and vehicle settings, while the rear passengers continue to enjoy the familiar executive layout with individual seating, extensive sound insulation and high-quality materials that define the Century’s private-chauffeur experience.
Technical specifications of the updated Toyota Century
Under the hood Toyota retained the proven 5.0-liter naturally aspirated V8 paired with an electric motor. The petrol engine delivers 381 horsepower, while the electric unit adds 224 horsepower, forming a smooth and quiet hybrid system designed for effortless acceleration rather than aggressive performance. The power is distributed through a continuously variable hybrid transmission aimed at delivering peak refinement rather than sporty dynamics. The Century remains a rear-wheel-drive sedan with a suspension configuration optimized for maximum comfort during long ceremonial drives and city transfers. Engineers intentionally avoided altering the mechanical setup to preserve the ride quality that loyal Century customers expect.
Price increase and evolving market position
The refreshed model enters the Japanese market with a new starting price of 23 million yen, equivalent to roughly 11.5 million Russian rubles, which makes it nearly three million yen more expensive than before. Toyota explains this price shift by the technological upgrades and increasing exclusivity of the Century lineup. In recent years the Century has moved further into the segment of ultra-luxury vehicles where price is less of a barrier and more a signal of prestige.
The rise of the Century sub-brand
Since 2023 the Century family has expanded beyond the traditional sedan with the introduction of the Century SUV, a luxurious hybrid crossover positioned above all other Toyota models. Priced from 27 million yen, it targets buyers who want the heritage of the Century but prefer a modern body style with higher seating position and expanded practicality. Toyota has also announced plans to separate Century into an independent luxury brand. This strategy would allow designers and engineers to develop even more exclusive models without the constraints of Toyota’s mainstream positioning. A concept of a futuristic Century cross coupe has already previewed this direction, signalling a shift toward high-end electrified flagships that maintain the ceremonial aura of the original sedan while introducing more expressive design and advanced technologies.
Why this update matters
The Century sedan remains a special vehicle in the global automotive landscape. While European luxury manufacturers race toward fully digital cabins and aggressive exterior lines, Toyota continues to safeguard the timeless character of its most prestigious model. The 2025 update demonstrates that heritage and modern technology can coexist without disrupting the essence of the car. With enhanced safety and a more intuitive cabin interface, the Century is now better suited for the next decade while staying loyal to the traditions that made it an icon of Japanese dignitaries, business leaders and royal households.
