Bugatti Tourbillon Baguette: A Watch with 328 Diamonds Inspired by the Hypercar
When Bugatti unveiled the Tourbillon hypercar, the world admired its engineering brilliance and V16-powered heart. Now, the French marque has extended its vision of performance and luxury to the world of haute horlogerie. In collaboration with its long-time partner Jacob&Co, Bugatti has released an extraordinary timepiece — the Bugatti Tourbillon Baguette.
This wristwatch is more than just a chronometer; it is a jewel-studded tribute to Bugatti’s heritage, blending Swiss watchmaking artistry with automotive passion. Limited to just 18 pieces worldwide, it stands as one of the rarest Bugatti-branded luxury watches ever produced.
Design Inspired by Bugatti’s Hypercar
At first glance, the Tourbillon Baguette’s design philosophy is unmistakably Bugatti. Jacob&Co’s master watchmakers took direct inspiration from the curves and details of the Bugatti Tourbillon hypercar:
Case design mirrors the sleek aerodynamic profile of the car.
Dial layout resembles the instrument cluster of the vehicle.
At its heart lies a miniature Bugatti V16 engine, complete with moving titanium pistons and a working crankshaft measuring 22.37 mm — one of the longest micro-mechanical components in modern watchmaking.
This mechanical sculpture captures the essence of Bugatti’s engineering spirit and transforms it into wearable art.
Technical Features of the Bugatti Tourbillon Baguette
- Movement: Jacob&Co manual-winding tourbillon with animated engine module.
- Case material: 18-karat white gold.
- Diamonds: 328 baguette-cut diamonds hand-set into the case.
- Additional stones: 18 rubies forming a strip that resembles the hypercar’s rear taillights.
- Complication: Central tourbillon cage, ensuring precise timekeeping and visual dynamism.
- Water resistance: Limited, as the focus is artistry rather than sports usage.
Each timepiece requires hundreds of hours of craftsmanship, combining jewelry techniques with precision watchmaking.
The Luxury of Diamonds and White Gold
The difference between the standard Bugatti Tourbillon watch and the Baguette edition is its unparalleled level of luxury. The white gold case shines with hundreds of baguette-cut diamonds, each carefully selected for clarity and brilliance. The placement of 18 rubies along the side, imitating the rear light bar of the Bugatti Tourbillon hypercar, demonstrates Jacob&Co’s attention to detail and storytelling.
In haute horlogerie, such gemstone-setting techniques not only enhance beauty but also elevate the watch into the category of wearable jewelry masterpieces.
Exclusivity and Price
Unlike the regular Bugatti Tourbillon watch (limited to 150 pieces with a starting price of $340,000), the Baguette edition is restricted to just 18 examples worldwide.
The official price has not been disclosed, but given the additional use of precious stones, industry experts expect the Bugatti Tourbillon Baguette to cost well above $1 million. For collectors, it is less about price and more about exclusivity — the opportunity to own a timepiece as rare as a Bugatti hypercar itself.
The Bugatti x Jacob&Co Collaboration
This is not the first collaboration between Bugatti and Jacob&Co:
In 2020, the brands introduced the first Bugatti Chiron Tourbillon, featuring a miniature W16 engine inside the dial.
In 2023, Jacob&Co launched a jewel-encrusted Chiron-inspired watch, priced at around $1 million, decorated with rubies and sapphires.
The Tourbillon Baguette represents the next chapter, shifting the focus to diamonds and elevating the concept to an even higher level of exclusivity.
Symbol of Speed, Precision, and Status
Owning a Bugatti Tourbillon Baguette is about more than keeping time. It is about embracing a philosophy of precision, speed, and luxury that Bugatti represents both on the road and beyond. Just like the hypercar, the watch blends raw mechanical performance with refined artistic craftsmanship.
For collectors who already own Bugatti cars, the Tourbillon Baguette is the ultimate accessory — a mechanical masterpiece for the wrist that reflects the engineering masterpiece in their garage.
The Bugatti Tourbillon Baguette is a symbol of what happens when two worlds of precision — automotive engineering and Swiss watchmaking — unite. With its diamond-studded white gold case, animated V16 miniature engine, and exclusivity of just 18 pieces, this timepiece stands as one of the most remarkable luxury watches of 2025.
It is not just a chronometer, but a statement of status, craftsmanship, and timeless passion for speed and beauty.
