Dreame Luxury SUV: A Rolls-Royce Cullinan Rival Coming in 2027
The world of ultra-luxury SUVs is expanding rapidly, with traditional players such as Rolls-Royce, Bentley, and Mercedes-Maybach now facing bold competition from new Chinese entrants. The latest challenger is Dreame, a company previously known for its smart household appliances and vacuum cleaners. In a surprising move, Dreame has announced its second car model: a full-size luxury SUV that strongly resembles the iconic Rolls-Royce Cullinan.
The SUV is scheduled for launch in 2027, with its public debut expected at the Consumer Electronics Show (CES) in Las Vegas early next year. Dreame’s entry into this elite automotive class marks an ambitious step, especially since the model will be produced in Europe at a new Berlin factory near Tesla’s Gigafactory.
Exterior Design: Familiar Yet Ambitious
At first sight, Dreame’s SUV could easily be mistaken for a Rolls-Royce Cullinan. The resemblance is not accidental—the design features many signature cues:
Vertical chrome grille with waterfall-like bars.
Narrow rectangular headlights, echoing Rolls-Royce’s minimalist elegance.
Rear-hinged “suicide doors”, a hallmark of true luxury vehicles.
With a 3.2-meter wheelbase, the SUV promises a commanding road presence, placing it firmly in the flagship category alongside the Cullinan (wheelbase 3,295 mm) and Aurus Komendant (3,100 mm).
Powertrain and Battery Technology
While Dreame has not disclosed the full specifications, official teasers confirm several key details:
100 kWh battery pack, supporting long-distance electric performance.
Four-motor electric powertrain, ensuring all-wheel drive with independent torque control.
Expected range-extender hybrid system, where a combustion engine works purely as an electricity generator.
This approach mirrors the range-extender setups used by other Chinese EV startups, blending the confidence of gasoline backup with the efficiency of EV operation.
Interior: Space, Comfort, and Exclusivity
Inside, Dreame’s SUV aims to rival the very best in automotive luxury. Key interior highlights include:
3.7-meter cabin length, ensuring unmatched spaciousness.
1.2 meters of rear legroom, far beyond typical luxury SUVs.
Individually adjustable rear seats, reclining up to 145 degrees.
High-grade leather, wood, and metal finishes expected across all surfaces.
This setup is designed to rival the Rolls-Royce Cullinan’s lounge-style interior and the Aurus Komendant’s executive rear cabin. Dreame’s clear target is wealthy business leaders and VIPs who demand private jet-like comfort on wheels.
Driving Technology and Handling
Luxury in the 2020s is not only about materials and space—it is also about intelligent technology. Dreame’s SUV is set to deliver cutting-edge features:
Rear-wheel steering with up to 24° turning angle, reducing turning radius to 5 meters (far smaller than the Cullinan’s 6.6 m).
Adaptive suspension, tuned for comfort and off-road capability.
Lidar, radar, and HD cameras for semi-autonomous driving functions.
Likely Level 3 self-driving features, aligning with Chinese EV industry trends.
These innovations position Dreame’s SUV as one of the most advanced ultra-luxury models on the market, not just a visual copy of Rolls-Royce.
Competitors: Cullinan, Komendant, and Zeekr 9X
Dreame is entering one of the most exclusive automotive niches in the world. Here are its main rivals:
Rolls-Royce Cullinan
Engine: 6.75L twin-turbo V12, 563 hp.
0–100 km/h: ~5.2 seconds.
Length: 5.34 meters.
Price in UAE: From AED 2.2 million.
The Cullinan is the benchmark for ultimate SUV luxury, offering handcrafted interiors and unmatched prestige.
Aurus Komendant
Engine: 4.4L V8 hybrid, 598 hp.
Length: 5.38 meters.
Market: Russia and select export markets.
Known as “Russia’s Rolls-Royce,” it emphasizes security and durability alongside luxury.
Zeekr 9X
Powertrain: Pure-electric with dual or quad motors.
Target: China’s wealthy elite seeking luxury EVs.
Represents the new wave of Chinese luxury electrification, competing directly with Dreame.
By aligning itself with these models, Dreame signals its ambition to join the global elite of automotive brands within just a few years.
Dreame’s Automotive Strategy
The SUV belongs to Starry Automotive, a new sub-brand focused on luxury SUVs and crossovers. Dreame’s first car project, a hypercar inspired by the Bugatti Chiron, is part of the Dreame Automotive lineup.
Both models will share production facilities in Berlin, signaling Dreame’s determination to position itself as a European-based, global luxury manufacturer—not just a domestic Chinese startup.
What It Means for the UAE Luxury Market
For the UAE, a hub of ultra-luxury car culture, the Dreame SUV could become a highly desirable model for rental and VIP services. Tourists and residents already enjoy access to Rolls-Royce Cullinan rentals in Dubai, and a new contender like Dreame could provide an innovative electric alternative while maintaining similar levels of prestige.
As luxury customers in Dubai increasingly demand eco-conscious vehicles without compromising exclusivity, the Dreame SUV might quickly find its way into premium rental fleets.
The Dreame SUV may resemble the Rolls-Royce Cullinan at first glance, but its electric powertrain, rear-wheel steering, futuristic tech, and unique cabin dimensions prove that this is more than a copy—it is a bold attempt to redefine the luxury SUV segment.
If Dreame can deliver on its promises by 2027, it could disrupt a market traditionally dominated by European giants and create new opportunities in regions like the UAE, where demand for ultra-luxury cars remains unmatched.