Bentley Unveils New Logo for the First Time in 20 Years, Teases Future-Focused Concept Car
Luxury British automaker Bentley has revealed a redesigned version of its iconic "Winged B" emblem — the first update since 2002 and only the fifth redesign in the company’s 106-year history. The new logo is set to debut on a concept car scheduled for unveiling on July 8, offering a glimpse into the brand’s future.
The redesign was led by Bentley’s Director of Design, Robin Page. The updated wings now appear sharper and more dynamic, while the central "B" features a three-dimensional look achieved through beveled edges and deep contours, drawing inspiration from high-end timepieces. Notably, the lower feathers beneath the "B" have been removed entirely, giving the badge a cleaner and more modern aesthetic.
The upcoming concept car will showcase this new emblem and serve as a design blueprint for the next generation of Bentley vehicles. It will also pay tribute to the marque’s most iconic models of the past. In celebration of this milestone, Bentley is inaugurating a new design studio at its headquarters in Crewe, UK. The facility is housed within a historic building dating back to 1938.
According to Robin Page, the refreshed logo marks an important evolution for the brand: “It reflects Bentley’s pursuit of simplicity and precision in the digital age. The new emblem and the concept car represent the beginning of a bold and exciting chapter in our legacy.”
In parallel with this modern rebranding, Bentley continues to honor its heritage. Recently, in collaboration with Hedley Studios, the company began limited production of the Blower Jr — an 85% scale, all-electric replica of the legendary 1929 Bentley Blower. While the styling remains faithful to the original, the mini EV features modern upgrades including Brembo brakes, a carbon fiber body, and a 20-horsepower electric drivetrain. The 3.7-meter-long two-seater can reach speeds of up to 72 km/h and offers a driving range of over 100 km on a single charge.
With a new logo, upcoming concept vehicle, and a foot in both the past and the future, Bentley is clearly gearing up for a new era in luxury motoring.